CHANSE Call Partner Search Tool

This is a match-making section for CHANSE Transformations: Social and cultural dynamics in the digital age.

General Information

  • Type: Partner looking for project
  • Organisation: Poznan University of Economics and Business
  • Country: (PL)

Research area

  • Call topics:
    • Cultural Transformations in the Digital Age
    • Digitalisation and Social Transformation
  • Keywords:

    health; health literacy; patient-healthcare communication; interventions

  • Brief description of your expertise / expertise you are looking for:

    Research experience in the area of information and communication behaviors of buyers and businesses operating in markets related to well-being (health, pharmaceuticals, food). Combining behavioral economics and marketing with public health needs and expectations. We explore designing digital interventions by taking into account a transtheoretical model of change (TTM) Prochaski and DiClemente and the Behavior Change Wheel Mitchie et al. (2011). On their basis, we plan to formulate recommendations for effective communication activities, supporting the optimization of consumer/patient decisions. We can enrich the project with international data (both quantitative and qualitative) as well as with designing practical implications in the investigated area.

  • Brief description of your project / the project you would like to join:

    We look for projects aimed at empowering patients and promoting health prevention and therapy adherence by the usage of digital tools and interventions. We are particularly interested in the impact of behavioral interventions in the form of marketing communication messages on health behaviors.

Contact details

Anna Rogala

  • Organisation: Poznan University of Economics and Business
  • Position: Assistant Professor
  • E-mail:
  • Phone: +48618543774

Submitted on 2021-04-12 10:19:56

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